Hey folks,
Today I want to break down a real example I came across - someone promoting their resume writing service on Reddit. Honestly? The idea was smart, but the execution... not so much.
Let’s take a closer look and see what we can learn.
The Strategy: Solid in Theory
Here’s the comment he posted under a thread asking for resume writing tips:
"Here in post. Most important for you will be summary, where you provide a context and direction here can read up more. You need to invest enough into summary and into description of first experience/project. Resume/CV is a personal sales pitch document, sell yourself!"
He also dropped a LinkedIn article link at the end, which leads to his resume writing service.
Now, promoting like this isn’t a bad idea at all. In fact, it’s a great way to build trust. He’s not being spammy. He’s offering value, and linking to an article - not a direct sales pitch. That means less chance of getting flagged or banned.
But here’s the problem...
The Execution: Messy and Confusing
That comment? It’s a mess.
It’s short, choppy, hard to follow, and honestly doesn’t offer much actual help. The idea is good, but if your comment reads like a rushed text message, no one’s going to take it seriously - let alone click your link.
People scroll right past low-effort stuff. Especially on Reddit.
What I’d Do Instead (And You Should Too)
If I were promoting something like that, here’s how I’d play it:
- Write a helpful, well-structured comment
Give real advice. Don’t be lazy. Spend 2–3 minutes researching or ask AI to help you write something that actually solves the person’s problem.
- Be specific and personal
Share a few tips about what makes a good resume. Maybe even a short example of a killer summary or project description.
- Then, drop the link - gently
At the end, I’d say something like:
“I wrote a full breakdown on this in a LinkedIn article if you want to dive deeper. You can check it out here.”
Now I’ve built trust. Readers see that I’m trying to help - not just sell them something. So when they click through to my article, they’re already interested.
- Use the article to provide even more value - and include your offer
That’s where I’d include more examples, deeper insights, and then casually mention my service or drop a few affiliate links. Because at that point, they already see me as someone who knows their stuff.
And guess what? That’s exactly how the top affiliate marketers on Reddit do it.
Example comment
There is an example comment that would perform much better than the one made by this guy.
When it comes to resume writing, the most important section by far is your summary - but most people either skip it or write something way too vague.
Think of your summary like your personal headline. In 3-4 sentences, show who you are, what you do, and why someone should keep reading. Be specific. Tailor it to the job you're applying for. This alone can make a huge difference.
Also, your first listed experience needs to hit hard. Don't just list tasks - focus on results. Numbers, outcomes, and action verbs work way better than “responsible for XYZ.”
One tip that helped me personally: write each bullet point like you're answering, "So what?" What did that task lead to? What impact did it have?
I actually broke this down in more detail in a LinkedIn article I wrote, with examples and extra tips if you're interested:
Link
Hope this helps - feel free to DM me if you want a second set of eyes on your resume.
Final Thoughts
Reddit doesn’t reward spam. But if you give real value first, people will naturally want to learn more from you.
That’s when they click. That’s when they buy.
So remember: Value first. Offer second. Do it well, and Reddit can be a goldmine.
More strategies like this coming your way soon.
